Social Media KPIs You Should Be Tracking

The Social Media KPIs indicate performance and showcase the value of social media for a company. Same as Backlinks, KPIs are also important. Alternatively, maintaining accurate metrics enables your social team to make sure that your brand’s social strategy is good. And reaching its intended audience and that your company’s goals are being achieved. 

Furthermore, measuring social media KPIs makes it easy to report back to your manager. It’s a dependable technique to show your bosses that your social media plan is working. If you have no idea about how to track KPIs then you may get help from a top-rated agency “Okdot”. This agency provides web development services with SEO and SEM services. 

What Are Social Media KPIs?

Measuring social media marketing success is done through key performance indicators (KPI). They can be used to monitor a variety of factors, including sentiment analysis, follower growth, and engagement rates. Please bear with us; we’ll reveal all of them soon! 

If you’re attempting to figure out how many people have liked or remarked on your Facebook posts over time. For example, you might look at how many people have liked or commented on them. A social media KPI can also be used to look at the rate at which followers and posts interact. 

You can make inferences, enhance your performance, or congratulate yourself based on your findings – because why not? Social media KPIs are vital for any organisation that wants to evaluate its social media performance. And compare it to competitors to improve.

The Top Social Media KPIs You Need to Track

social media kpis you should be tracking
Social Media Kpis You Should Be Tracking

Social media indicators come in different forms, each of which presents benefits in different ways for your business. Set KPIs in each of the following categories to properly track how your brand’s social media strategy is fulfilling company goals.

1. Web Traffic

If you put a lot of time and attention into your social media material, you want to make sure that a large amount of the traffic coming from your social media channels ends up on your website. To determine how well your social media posts that link to your website are doing and how successfully you’re turning social media followers into leads and potential customers, it’s a great idea to look at your website’s traffic.

This information is easily accessible in Google Analytics‘ acquisition area. If your social reach and impressions are high but your online traffic is low, it’s possible that your content or call to action isn’t engaging enough to entice visitors to go to your website and buy something, or that you aren’t reaching your target market. If your services and goods are connected to your social channel for e-commerce, a customer does not need to visit your website in order to complete a transaction.

2. Reach KPIs

The number of users who interact with your social media channels is measured by reach KPIs. These users may interact with the channel passively – reach and engagement are not synonymous. Consider reaching to be a quantity measurement: it shows your current and future audience, as well as their growth through time and brand awareness.

3. Impressions

This is the number of times someone saw your post in their feed or timeline. By viewing a post, it does not necessarily imply that the person who viewed it knew about it or read it.

4. Followers Count

At a certain point in time, the number of followers your social media channel has.

5. Growth Audience Rate

It is essential to gain followers rather than lose them. The audience growth rate depicts the change in the number of followers over time.


The number of likes on your social media post reflects the quality of your content and how engaging it is. To put it another way, more people will enjoy your social media post if it has a good visual appeal, and vice versa.

How to quantify it: One of the most crucial social media marketing KPIs to monitor because it indicates that your social media content has to be improved.


To any business, a social media share is quite valuable. When people share your posts, it signifies they found it interesting or significant enough to share them with their friends. And that’s fantastic news for your social media profile. 

Why should you keep track of it? A high sharing rate indicates that your posts are well-received. This will offer you an idea of the types of posts you’ll need to become more popular on social media, as well as who doesn’t want to do so.

8. Clicks

The quality of your post’s title and the image reflects in the number of link clicks. It is, of course, inevitable that your ardent followers will click on anything you post, but most people (especially newcomers) will only click on posts that are relevant to them. 

A high number of clicks but few likes and shares indicates that your post piqued their interest but lacked an extraordinary quality required to captivate the visitor. When you have high overall engagement but few clicks, it means you need to improve how you pitch your information by experimenting with new titles or images.


A conversation sparks by interesting, relevant content. Even if people leave negative feedback, it’s better than getting no feedback at all. Silence does not help improve your marketing. Praise, criticism, and general discussion are all beneficial. Getting comments on your remarks is a good indicator that your material is hitting all of the right interest areas.

10. Brand Mentions

Even when you’re not in the room, tags and mentions demonstrate that people are talking about your brand. This is another social media KPI that focuses on your relevance because it indicates that you are staying at the top of people’s minds.

Final Thought

It’s not easy to choose the correct social media KPIs; you have to match them to your brand and plan while taking several aspects into account. Because social media KPIs fluctuate by the network, the social media KPIs you should track determines by your campaign goals and objectives. We hope that after reading this essay, you have a better understanding of social media KPIs; now it’s up to you to incorporate them into your campaign strategy.


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