So, you’ve created a long-form, well-researched, fantastic piece of content.
You’re sure this will attract the right crowd to your website. You’re certain that this will increase your rankings on Google, and you’re pretty much positive that content marketing is your ticket to the top of the SERPs.
Trouble is, you don’t really know how to integrate content marketing with top-notch SEO tactics.
In today’s world of smart search engines and AI-based search algorithms, just sprinkling in a few keywords in your piece won’t work. What you need is a dedicated plan that can cohesively bind your content strategy with your SEO initiatives.
Thankfully, the task is actually easier than it sounds. Content marketing and SEO both share some common principles that you can tap into in order to achieve success. Today, we’re going to discuss just some of these to help you integrate your content marketing with stellar SEO.
Let’s dive in.
First Things First: Understanding The Similarities
On the face of it, SEO and content marketing seem to be separate entities. One works to make your website more visible in search results. The other aims to establish your brand through valuable and actionable content.
However, think a bit deeper, and you’ll find that both SEO and content marketing have the same end goals. Both disciplines work to serve users’ queries and provide them with information that’s useful to them. And in doing so, seek to establish your brand as an authoritative source that customers can turn to in times of need.
Therefore, when looking to integrate your content marketing and SEO efforts, the first and foremost thing that you need to do is find the similarities between the two. Then, by focusing on these areas, you can work to create a content strategy that’s in line with your SEO.
With that in mind, here are a few tips to help integrate your SEO and content marketing.
Make Your Topics Unique
Let’s face facts: there are over 1200 petabytes of content on the internet. This effectively means your content will be competing with millions of other similar pieces for space on the first page. Naturally, making your topics unique will help your content to stand out and rank better.
Keep Content Structured
Despite being artificially intelligent, at the end of the day, Google is an algorithm. And if there’s one thing algorithms like, that’s structure. Creating structured content that’s centered on pillar pages is a sure way to ensuring your content ranks well on Google.
Update Existing Content
Often, creating a new piece of content from scratch isn’t really the right idea. In case you have a past piece of content that has performed well, it’s better to update the same to be relevant to present times. That way, you can capitalise on the links and authority that the content has already garnered. Plus, it also helps keep your website material up-to-date.
Pay Attention To Page One
One of the universal truths of the 21st century is that everyone wants to be on the first page of Google. And if that’s your goal too, then it’s essential that you perform a careful review of the kind of content that ranks currently on page one. This will give you ideas on what to structure your content around.
No matter how disparate they may appear, content marketing and SEO are but two sides of the same coin. By successfully integrating the two, you can take your marketing efforts to the next level.
And that’s exactly where Okdot can help you. Our SEO and content experts are well-versed in the intricacies of both. With their help, you can craft a marketing strategy that truly delivers the best of both worlds.