Evolution Of Digital Marketing In The Times Of COVID-19

If there’s one thing that’s true today, it’s that the entire world has changed.

COVID-19 has forced us to rethink our priorities. The pandemic has forced the entire world indoors. Businesses are operating remotely. And the internet has become more important than ever as the window to the world.

In this context, digital marketing has emerged as a major role player. Not only to keep commerce alive but to keep hope alive in this new normal.

So, how has digital marketing evolved in the context of the Coronavirus? That’s exactly what we are going to discuss today.

As The Communicator

Even before the COVID-19 pandemic, digital marketing has been less about selling and more about educating. Its primary purpose has been to inform customers about businesses and how they can fulfil their requirements.

However, today, when traditional modes of marketing have been rendered ineffective, it’s digital marketing that has taken up the mantle of communicator in these tough times.

Through digital marketing, businesses have managed to stand by their consumers in their times of need. It’s estimated that a majority of Australian businesses are relying on digital marketing to stay relevant.

With COVID-19 wreaking havoc across the world, digital marketing efforts need to be amped up to reach out to customers. This is essential to instilling hope among the populace in these dark times.

Shifting Priorities

If anything, before the Coronavirus, digital marketing was more of a business function. Its prime focus was to inform consumers about a business’ offerings.

In light of COVID-19, this has changed radically. Digital marketing campaigns have shifted from their usual tone. Instead of commerce, digital marketers today are focusing more on the continuance of education.

Through online campaigns, digital marketers today are making every effort to inform, educate and raise awareness. This shifting of priorities from a purely commercial perspective to a more educational one is decidedly one of the major impacts of COVID-19.

Greater Collaboration

One of the significant impacts of COVID-19 has been the evolution of a collaborative digital marketing ecosystem. It cannot be denied that primarily, digital marketing remained a race for consumer attention. At least, till before the Coronavirus surfaced.

Today, however, corporations and brands are coming together with long time competitors to promote awareness. This has opened the doors for exploring greater synergies among brands. If cultivated correctly, this can become the dominant digital marketing trend going forward.

Expert Involvement

Finally, one of the biggest areas where digital marketing has matured is in its approach to execution. Earlier, many businesses viewed digital marketing as an in-house function that could be taken care of by the traditional marketing teams.

Today, in light of the present situation, digital marketing has emerged as a discipline that requires expert involvement. This has led to more businesses leaning on professional services for digital marketing. Such maturing of the discipline is welcome, though the cause of it is decidedly not.

Final Words

At present, the entire world is in a forced stupor. Lives have stalled. Business has halted, and commerce is stagnant. In this scenario, it’s important that the world continues to be tied together by a common thread.

And digital marketing is poised in a unique position to play the role effectively. By focusing on the consumer first, educating more and sowing hope. This way, businesses can take on the role of lighthouses that guide us through these dark times.

And in this journey, OKdot is ever ready to be by your side. Our range of services is specially curated to cater to your every need. Together, we can navigate these troubled waters, and reach the shore of a new dawn.


33 Napier Street
Fitzroy VIC
3141, Australia


27 Grallina St
5032, Australia