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Top 3 SEO Mistakes That Can Impact Your Search Rankings

In this undeniable era of digital, practically every business is serious about its online marketing efforts. Building a long-time digital marketing plan takes careful planning and due consideration to several aspects. But it’s Search Engine Optimisation, or SEO as it’s commonly called, that shapes its base. It’s crucial to pay attention to every aspect of …

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Why Audience Segmentation Is Important In Digital Marketing

When it comes to digital marketing: one thing is true: there’s no one size fits all solution. Just as every business is uniquely different and has separate needs, every customer that you need to target is also a unique individual. This means you can’t really expect the same marketing message to resonate with everyone. Digital …

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How AR/VR Are Reshaping Digital Marketing

Realities are being reshaped. In the present pandemic scenario, the physical world has taken a backseat. With social distancing becoming the norm rather than the exception, digital marketers are having to reinvent the marketing game. But thankfully, technology has come to the rescue, and we’re not complaining. Advancements in computer science and technology have succeeded …

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How Digital Marketing Can Help Small Firms During The Times Of Covid-19

It’s been over six months since Covid-19 hit the world, and it still doesn’t show any signs of dying down. This is indeed an unexpected and unprecedented phase that the world is going through. People are in a lot of pain, physically, emotionally, and healthwise. Above all, the Covid-19 pandemic has been immensely tough on …

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