Just consider this: the average internet surfer is presented with over eleven thousand digital marketing ads per month. Now, even by 2020 standards, that’s a lot!
It’s evident that among this multitude of digital displays, your marketing efforts have every chance of getting lost in the crowd. However, don’t fret, for we’re here to save the day.
Today, we have for you a collection of the best digital marketing hacks that you can implement now in 2020. Using these tactics, you can ensure that you stay a cut above your competition, and are able to boost your business by leaps and bounds.
Let’s dive in.
Hack 1: Use Gated Content
Whenever you create a piece of content that you think can offer immense value to your audience, consider making it a gated one.
Simply put, gated content is content that sits behind a “gate” or a form that’s meant to capture lead information. This can be in the form of (pun intended!) an email capture box, phone number requirement, or even a social media interaction.
Gated content is meant to capture lead info that you can convert to actionable information later. However, do remember that gated content is usually long-form, such as ebooks, whitepapers, and infographics. So, you need to make sure that you spend sufficient time in making the content as compelling as possible.
Hack 2: Focus On Video
Truth be told, the age of the text is gone, and the age of video has come. Every month, people watch over three billion hours of video. With so many video views, it’s no wonder that businesses are scrambling to get a share of the video pie.
And so should your venture. After all, digital marketing is all about capturing the audiences’ attention. That can only be done by meeting them where they are. Just remember, with video, you have a very short window to convert the audience; use it wisely.
Hack 3: Leverage UGC
Before you start batting your eyelids, UGC stands for user-generated content. This is content that the user creates for a business to use. A good example of UGC in the context of eCommerce would be product reviews.
Currently, it’s estimated that customers tend to lean on UGC over other content types when making online purchase decisions. So, if your business needs to boom, UGC is an avenue you just can’t afford to ignore.
Word of warning: be genuine in the content that you create. UGC needs to be genuine, otherwise, you’ll be doing your business more harm than good.
Hack 4: Introduce A Touch Of AI
Believe it or not, AI has leapt from the pages of science fiction and made it to the real world. With more and more uses of the technology coming to the fore, the use of AI in digital marketing is a given.
It doesn’t need a great investment to introduce AI to your business. A simple chatbot integration to your website, for example, can work wonders.
According to this report, more than half of the total number of consumers will opt for Chatbots. They save time, money as well as enhance the consumer experience. So, get ready for a good chat today!
In 2020, if you aren’t leveraging digital marketing, then you’re surely falling behind. The above hacks can boost your business and allow it to grow exponentially.
And if you need help, OKdot is there to care. Our team of digital marketing experts employs the latest tips, tricks, and hacks to ensure your digital marketing efforts get the right returns.